Smart entrepreneurs always keep up to date with growth opportunities and trends in the food industry. This way, their businesses can stay profitable and they can better align their operations according to what’s happening in the marketplace.
Growth opportunities in the food industry
One example of such a trend is the food takeaway service, which has been accelerated recently by the pandemic and business restrictions. It’s just one example and we’re here to explore other trends and opportunities.
For instance, the pandemic heightened the consumers’ awareness about health and food safety. This means they’re now more concerned about where the food came from and how it was handled. After all, foodborne illnesses have always been a threat and because of the heightened awareness, consumers have become wary of almost every food they consume. Also, consumers want to know if the food products are sustainably produced. This has been driven by heightened awareness about the ecological effects of agriculture and food production.
One way to help ensure food safety and trace the products’ origins and means of production is through digital labelling. When these digital labels are scanned, instantly they will show you information about their origins as well as if they’re exported or certified organic. With this instant information, customers gain peace of mind about the food they buy.
As a business owner or manager, it’s good to let your customers know about the origins of your food products as well as how they were handled. Although digital labelling won’t be here for at least a few years, what you can do is to give your customers peace of mind about your food products and processes.
Your customers will also gain peace of mind if they know that your food products are handled and delivered according to the highest food safety standards. This includes the harvesting, handling, packaging and transporting. It’s especially the case with food products that require tight temperature control during transport.
Here at Cooltrans, we’ve been specialising in refrigerated delivery since 1997. Business owners and managers gain peace of mind because of our long history and experience. In addition, we tailor our service according to the customers’ transport requirements. Contact us today if you require a professional refrigerated delivery service for your business.